• What we actually can achieve when changing the focus from the products to creating the needs
• What is the talents and TEAM motivation and why its key for driving the commercial agenda
• What is the talents and TEAM strengths and why its key for driving the commercial agenda
• What is a sales cycles and how should we act within each part
• What should be the priority and how to build strong relationships
• What is “the straight line” during the commercial process and how to react during the process
• What is the challenges around closing and especially how to manage objections
• What needs to happen in order to build a strong pipeline
• What we can do to secure a smile every day at work on both sides of the table